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Should you graze on a green salad, or indulge in a Happy Meal?

How much would you pay for a cup of coffee?

Is it time to unload that under-performing stock, or is it better to wait another month?

From the simple question of what to eat for lunch, to more abstract financial calculations, our lives are filled with decisions. The goal of the Decision Neuroscience Lab at CMC is to understand how these choices are represented by the activity of neural populations in the brain.

Using event-related potentials (ERP), a non-invasive neuroimaging technique, we capture dynamic brain activity as it emerges over the time course of decision-making. From these measurements, we hope to learn more about what goes on in the brain, both when making simple choices and when incorporating more abstract information, such as cost or long-term goals.